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The world is going through an evolutionary change where people are leaning more towards the natural, vegan and what is kind to the environment. Urra! Finally there has been a change, although small, but necessary.
On this occasion, I will talk to you about specific cosmetic products. The other day, looking at the face cleansers on the sideboard, I noticed that some of them said “natural” on their label. Others said “organic origin” and others “vegan”. It is something that I had not realized before, so my investigative spirit came to the fore and wanted to know what exactly it means and what differences exist between each product.
From balms, facial masks, makeup bases, and lipsticks. More and more brands are opting for the organic, natural or vegan seal. A moisturizer, or an organic body cream is not the same as a vegan and it is not the same as a natural one.
The formulas of the products, the naturalness of the ingredients and the origin of the raw materials is what makes the difference between each term.
Products that are organic must have 95% organic raw materials in relation to the total amount of natural raw materials used in their formulation. Organic products come from raw materials that have undergone a production process free of pesticides or fertilizers.
Natural products must not contain silicones, preservatives, artificial colors, parabens, ingredients of animal origin, mineral oils and some others from specific production processes. They must contain a greater portion of natural raw materials. Without the need for them to be organic.
Vegan products do not contain ingredients of animal origin, nor can they be tested on animals. Generally, these products belong to brands whose purpose is to support the “cruelty free” seal. They do not test on animals or contain animal derivatives. Like cow’s milk, beeswax, or collagen.
Natural and sustainable solutions are definitely valued by many consumers in the hair and skin care industry. So brands need basic raw materials. As surfactants and emollients, additives and active ingredients that come from renewable resources, that are ecologically biodegradable. Thus avoiding a negative environmental and social impact.